Privacy and Cookie Policy

Your Privacy whilst using our website

Below, we intend to lay out clearly everything you need to know about the way we use any information that you give us.

 

www.hidersine.com is operated by Barnes & Mullins Ltd, who are a Trade-Only Musical Instrument and Pro Audio distributor based in Oswestry, Shropshire, UK. We operate regular business hours (9am – 5.30pm) five days per week.

www.hidersine.com is a website operated by Barnes & Mullins Ltd. This website is designed to offer information about Hidersine Instruments and Accessories; to give answers to frequently asked questions; to allow product registration and product reviews; and to allow you to contact us with enquiries.

We use cookies to aid in the function of this site. The cookies we use are listed further down this page. You do not have to accept these cookies, but if you do not, the website may cease to function properly.

We do not ask for any personal details on this website, unless you decide to register your instrument through this page - https://www.hidersine.com/register-your-instrument

If you are a Hidersine Instrument owner and choose to register your instrument on this website, we will ask you for a little of your personal data so we can confirm your registration, and so that you can leave a short review of your instrument for others to read.

Your product review will be permanently located in the reviews section on the relevant product page on this website. Your review may also be replicated on our main trade-only catalogue site www.bandm.co.uk, located in context next to the same product as you have reviewed.

What information is collected during registration?

  • Your First Name and Surname
  • Your Instrument Details
  • Date of purchase
  • Your Country of Residence
  • Your consent to us keeping your registration on record.
  • A short review of your instrument (this is not obligatory)
  • Your consent as to whether we can publish your review on the site. You do not automatically opt-in.
  • Newsletter signup (this is not obligatory). Upon obtaining your opted-in consent, your name and email address will be passed to our account held by the mail handler, MailChimp.
  • This data is retained in our web database for as long as relevant.

Who is collecting the data, where is it stored, and how will it be used?

§ Barnes & Mullins Ltd are storing the registration data on their web servers, for the purposes of keeping a record of your registered instrument, and for the purposes of displaying your written review of the product. The basis of this data use and retention is the consent given by you to keep the registration on file, and separate consent to use and display any product review.

§ Our web servers are located in the United Kingdom.

§ If you consent to receiving our e-newsletter mailings, your name and email address will also be held by the Barnes & Mullins Marketing team in our bulk mailing service, namely Mailchimp. Mailchimp is a market leader in bulk mailing services, and we believe it is a safe place for your business’s contact details. Mailchimp is located in the USA, so if you consent to marketing emails, your details may be transferred to computer servers in the USA. Mailchimp comply with the EU-USA Privacy Shield standards which are explained in detail here - https://www.privacyshield.gov/participant?id=a2zt0000000TO6hAAG&status=Active

§ Even after your consent is given, you can opt-out of any marketing communications immediately.

§ We will not sell your details to a third party. We will not pass your details to anyone, other than when obliged under law.

We believe the use of your data in the simple way laid out above, is reasonable and necessary and is based upon your consent.

If for any reason you have a concern over the way that your information is being used, please contact us immediately at This email address is being protected from spambots. You need JavaScript enabled to view it.

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Below is a more detailed explanation of our privacy policy, along with information about which cookies we use and what they do.

Privacy and cookies policy

1. Introduction

1.1 We are committed to safeguarding the privacy of our website visitors and customers; in this policy we explain how we will handle your personal data.

1.2 By using our website and agreeing to this policy, you consent to our use of cookies in accordance with the terms of this policy.

2. How we use your personal data

2.1 In this Section 2 we have set out:

(a) the general categories of personal data that we may process;

(b) the purposes for which we may process personal data; and

(c) the legal bases of the processing.

2.2 We may process data about your use of our website and services (" usage data"). The usage data may include your IP address, geographical location, browser type and version, operating system, referral source, length of visit, page views and website navigation paths, as well as information about the timing, frequency and pattern of your service use. The source of the usage data is Google Analytics. This usage data may be processed for the purposes of analysing the use of the website and services. The legal basis for this processing is our legitimate interests, namely monitoring and improving our website and services.

2.3 We may process your account data ("account data"). The account data may include your name and email address. The source of the account data is you or your employer. The account data may be processed for the purposes of operating our website, providing our services, ensuring the security of our website and services, maintaining back-ups of our databases and communicating with you. The legal basis for this processing is our legitimate interests, namely the proper administration of our website and business and the performance of a contract between you and us and/or taking steps, at your request, to enter into such a contract.

2.4 We may process information that you post for publication on our website or through our services – such as product registration. (" publication data"). The publication data may be processed for the purposes of enabling such publication and administering our website and services. The legal basis for this processing is consent.

2.5 We may process information contained in any enquiry you submit to us regarding goods and/or services ("enquiry data"). The enquiry data may be processed for the purposes of offering, marketing and selling relevant goods and/or services to you. The legal basis for this processing is our legitimate interests, namely the proper administration of our website and business and the performance of a contract between you and us.

2.6 This website does not offer transactions, therefore does not offer information about Transaction Data.

2.7 We may process information that you provide to us for the purpose of subscribing to our email notifications and/or newsletters (" notification data"). The notification data may be processed for the purposes of sending you the relevant notifications and/or newsletters. The legal basis for this processing is consent as a trade customer and the performance of a contract between you and us and/or taking steps, at your request, to enter into such a contract.

2.8 We may process information contained in or relating to any communication that you send to us ("correspondence data"). The correspondence data may include the communication content and metadata associated with the communication. Our website will generate the metadata associated with communications made using the website contact forms. The correspondence data may be processed for the purposes of communicating with you and record-keeping. The legal basis for this processing is our legitimate interests, namely the proper administration of our website and business and communications with users.

2.9 We may process any of your personal data identified in this policy where necessary for the establishment, exercise or defence of legal claims, whether in court proceedings or in an administrative or out-of-court procedure. The legal basis for this processing is our legitimate interests, namely the protection and assertion of our legal rights, your legal rights and the legal rights of others.

2.10 We may process any of your personal data identified in this policy where necessary for the purposes of obtaining or maintaining insurance coverage, managing risks, or obtaining professional advice. The legal basis for this processing is our legitimate interests, namely the proper protection of our business against risks.

2.11 In addition to the specific purposes for which we may process your personal data set out in this Section 2, we may also process any of your personal data where such processing is necessary for compliance with a legal obligation to which we are subject.

3. Providing your personal data to others

3.1 We may disclose your personal data to any member of our group of companies this means our subsidiaries, our ultimate holding company and all its subsidiaries insofar as reasonably necessary for the purposes, and on the legal bases, set out in this policy.

3.2 We may disclose your personal data to our insurers and/or professional advisers insofar as reasonably necessary for the purposes of obtaining or maintaining insurance coverage, managing risks, obtaining professional advice, or the establishment, exercise or defence of legal claims, whether in court proceedings or in an administrative or out-of-court procedure.

3.3 This website does not offer goods for sale.

3.4 In addition to the specific disclosures of personal data set out in this Section 3, we may disclose your personal data where such disclosure is necessary for compliance with a legal obligation to which we are subject, or in order to protect your vital interests or the vital interests of another natural person. We may also disclose your personal data where such disclosure is necessary for the establishment, exercise or defence of legal claims, whether in court proceedings or in an administrative or out-of-court procedure.

4. International transfers of your personal data

4.1 In this Section 4, we provide information about the circumstances in which your personal data may be transferred to [countries outside the European Economic Area (EEA)].

4.2 The hosting facilities for our website are situated in the United Kingdom.

4.3 Our bulk mailing application, Mailchimp is based in The United States of America. The European Commission has made an "adequacy decision" with respect to the data protection laws of the USA. Transfers of data to the USA will be protected by appropriate safeguards, namely the use of standard data protection clauses adopted or approved by the European Commission.
Mailchimp comply with the EU-SWISS-USA Privacy Shield framework about which more information can be found here: https://www.privacyshield.gov/participant?id=a2zt0000000TO6hAAG&status=Active

4.4 You acknowledge that personal data that you submit for publication – by such means as Product Registration or Product Reviews - through our website or services may be available, via the internet, around the world. We cannot prevent the use (or misuse) of such personal data by others.

5. Retaining and deleting personal data

5.1 This Section 5 sets out our data retention policies and procedure, which are designed to help ensure that we comply with our legal obligations in relation to the retention and deletion of personal data.

5.2 Personal data that we process for any purpose or purposes shall not be kept for longer than is necessary for that purpose or those purposes.

5.3 We will retain your personal data as follows:

(a) All personal data – obtained through product registration and review - that is present on the website will be retained for as long as the site remains active and the information remains relevant. You are able to request removal of your data at any time.

5.4 In some cases it is not possible for us to specify in advance the periods for which your personal data will be retained. In such cases, we will determine the period of retention based on the following criteria:

(a) All personal data – obtained through product registration and review - that is present on the website will be retained for as long as the site remains active and the information remains relevant. You are able to request removal of your data at any time.

5.5 Notwithstanding the other provisions of this Section 5, we may retain your personal data where such retention is necessary for compliance with a legal obligation to which we are subject, or in order to protect your vital interests or the vital interests of another natural person.

6. Amendments

6.1 We may update this policy from time to time by publishing a new version on our website.

6.2 You should check this page occasionally to ensure you are happy with any changes to this policy.

6.3 We may notify you of changes to this policy by email, if we have your consent, or by posting news of changes on the front page of our website.

7. Your rights

7.1 In this Section 7, we have summarised the rights that you have under data protection law. Some of the rights are complex, and not all of the details have been included in our summaries. Accordingly, you should read the relevant laws and guidance from the regulatory authorities for a full explanation of these rights.

7.2 Your principal rights under data protection law are:

(a) the right to access;

(b) the right to rectification;

(c) the right to erasure;

(d) the right to restrict processing;

(e) the right to object to processing;

(f) the right to data portability;

(g) the right to complain to a supervisory authority; and

(h) the right to withdraw consent.

7.3 You have the right to confirmation as to whether or not we process your personal data and, where we do, access to the personal data, together with certain additional information. That additional information includes details of the purposes of the processing, the categories of personal data concerned and the recipients of the personal data. Providing the rights and freedoms of others are not affected, we will supply to you a copy of your personal data. The first copy will be provided free of charge, but additional copies may be subject to a reasonable fee.

7.4 You have the right to have any inaccurate personal data about you rectified and, taking into account the purposes of the processing, to have any incomplete personal data about you completed.

7.5 In some circumstances you have the right to the erasure of your personal data without undue delay. Those circumstances include: the personal data are no longer necessary in relation to the purposes for which they were collected or otherwise processed; you withdraw consent to consent-based processing; you object to the processing under certain rules of applicable data protection law; the processing is for direct marketing purposes; and the personal data have been unlawfully processed. However, there are exclusions of the right to erasure. The general exclusions include where processing is necessary: for exercising the right of freedom of expression and information; for compliance with a legal obligation; or for the establishment, exercise or defence of legal claims.

7.6 In some circumstances you have the right to restrict the processing of your personal data. Those circumstances are: you contest the accuracy of the personal data; processing is unlawful but you oppose erasure; we no longer need the personal data for the purposes of our processing, but you require personal data for the establishment, exercise or defence of legal claims; and you have objected to processing, pending the verification of that objection. Where processing has been restricted on this basis, we may continue to store your personal data. However, we will only otherwise process it: with your consent; for the establishment, exercise or defence of legal claims; for the protection of the rights of another natural or legal person; or for reasons of important public interest.

7.7 You have the right to object to our processing of your personal data on grounds relating to your particular situation, but only to the extent that the legal basis for the processing is that the processing is necessary for: the performance of a task carried out in the public interest or in the exercise of any official authority vested in us; or the purposes of the legitimate interests pursued by us or by a third party. If you make such an objection, we will cease to process the personal information unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or the processing is for the establishment, exercise or defence of legal claims.

7.8 You have the right to object to our processing of your personal data for direct marketing purposes (including profiling for direct marketing purposes). If you make such an objection, we will cease to process your personal data for this purpose.

7.9 You have the right to object to our processing of your personal data for scientific or historical research purposes or statistical purposes on grounds relating to your particular situation, unless the processing is necessary for the performance of a task carried out for reasons of public interest.

7.10 To the extent that the legal basis for our processing of your personal data is:

(a) consent; or

(b) that the processing is necessary for the performance of a contract to which you are party or in order to take steps at your request prior to entering into a contract,

and such processing is carried out by automated means, you have the right to receive your personal data from us in a structured, commonly used and machine-readable format. However, this right does not apply where it would adversely affect the rights and freedoms of others.

7.11 If you consider that our processing of your personal information infringes data protection laws, you have a legal right to lodge a complaint with a supervisory authority responsible for data protection. You may do so in the EU member state of your habitual residence, your place of work or the place of the alleged infringement.

7.12 To the extent that the legal basis for our processing of your personal information is consent, you have the right to withdraw that consent at any time. Withdrawal will not affect the lawfulness of processing before the withdrawal.

7.13 You may exercise any of your rights in relation to your personal data by written notice to us.

8. Third party websites

8.1 Our website includes hyperlinks to, and details of, third party websites.

8.2 We have no control over, and are not responsible for, the privacy policies and practices of third parties.

9. Personal data of children

9.1 Our website www.hidersine.com and our products are targeted at persons of all ages, however we believe it reasonable that we do not accept product registrations or reviews from persons below the age of 16.

9.2 We ask for confirmation of age at the time of registration, but if we have reason to believe that we hold personal data of a person under 16 in our databases, we will delete that personal data.

10. Updating information

10.1 Please let us know if the personal information that we hold about you needs to be corrected or updated.

11. About cookies

11.1 A cookie is a file containing an identifier (a string of letters and numbers) that is sent by a web server to a web browser and is stored by the browser. The identifier is then sent back to the server each time the browser requests a page from the server.

11.2 Cookies may be either "persistent" cookies or "session" cookies: a persistent cookie will be stored by a web browser and will remain valid until its set expiry date, unless deleted by the user before the expiry date; a session cookie, on the other hand, will expire at the end of the user session, when the web browser is closed.

11.3 Cookies do not typically contain any information that personally identifies a user, but personal information that we store about you may be linked to the information stored in and obtained from cookies.

12. Cookies that we use

12.1 We use the following cookies for the following purposes:

Google Analytics Cookies:

_utma: randomly generated number

_utmb: randomly generated number

_utmc: randomly generated number

_utmx: randomly generated number

_utmxx: randomly generated number

_utmz : randomly generated number – Gives information on how the site was reached (e.g. direct or via a link, organic search or paid search)

The above are how these cookies are described by google analytics. You can find out more information about how Google Analytics cookies work and how long they are active for here: https://developers.google.com/analytics/devguides/collection/analyticsjs/cookie-usage

Barnes & Mullins Custom Coded Cookies:

complianceCookie – Cookie notice popup

13. Cookies used by our service providers

13.1 Our service providers use cookies and those cookies may be stored on your computer when you visit our website.

13.2 We use Google Analytics to analyse the use of our website. Google Analytics gathers information about website use by means of cookies. The information gathered relating to our website is used to create reports about the use of our website. Google's privacy policy is available at: https://www.google.com/policies/privacy/.[ The relevant cookies are: [identify cookies].]

13.3 We use ADDTHIS to assist in social media sharing of our content. You can view the privacy policy of this service provider at http://www.addthis.com/privacy/privacy-policy

14. Managing cookies

14.1 Most browsers allow you to refuse to accept cookies and to delete cookies. The methods for doing so vary from browser to browser, and from version to version. You can however obtain up-to-date information about blocking and deleting cookies via these links:

(a) https://support.google.com/chrome/answer/95647?hl=en (Chrome);

(b) https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences (Firefox);

(c) http://www.opera.com/help/tutorials/security/cookies/ (Opera);

(d) https://support.microsoft.com/en-gb/help/17442/windows-internet-explorer-delete-manage-cookies (Internet Explorer);

(e) https://support.apple.com/kb/PH21411 (Safari); and

(f) https://privacy.microsoft.com/en-us/windows-10-microsoft-edge-and-privacy (Edge).

14.2 Blocking all cookies will have a negative impact upon the usability of many websites.

14.3 If you block cookies, you will not be able to use all the features on our website.

15. Cookie preferences

15.1 You can manage your preferences relating to the use of cookies in your internet browser.

16. Our details

16.1 This website is owned and operated by Barnes & Mullins Ltd.

16.2 We are registered in England and Wales under registration number 01305000 and our registered office is at Unit 14, Mile Oak Industrial Estate, Oswestry, Shropshire, SY10 8GA

16.3 Our principal place of business is at Unit 14, Mile Oak Industrial Estate, Oswestry, Shropshire, SY10 8GA

16.4 You can contact us:

(a) by post, to the postal address given above

(b) using our website contact form;

(c) by telephone, on 01691 652449

(d) by email, using This email address is being protected from spambots. You need JavaScript enabled to view it.

17. Representative within the European Union

17.1 Our representative within the European Union with respect to our obligations under data protection law is ALEX MEW and you can contact our representative by using the contact us details above.

18. Data protection officer

18.1 Our data protection officer's contact details are:
SARAH LEWIS. 01691 652449

The Hidersine Company, United Kingdom
C/o Barnes & Mullins Ltd, Grays Inn House, Unit 14, Mile Oak Industrial Estate, Oswestry, Shropshire, SY10 8GA

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